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Why I’m Siding with Matt Bacak

Posted by Lisa Hoffmann in Marketing, Online networking, Personal branding, Social media on 12 4th, 2008 | Comments

Disclaimer: I started writing this post before my good friend Scott Hepburn wrote this post. They’re great complements to one another, though, dontcha think?

Matt Bacak is “The Powerful Promoter” an old-school (as old school as you can get online) email and direct response marketing coach who writes Dan Kennedy style books like Secrets of the Internet Millionaire Mind. I don’t care for his style. I wouldn’t use it myself. I suspect he’s a dying breed. But I have a question for everyone out there who is calling him an idiot (and worse):

Who made you the boss of the Internet?

Sure, his now-famous press release was self-promotional, but it’s completely consistent with his brand and style. And here’s another thing: it’s all working for him. A prominent note on his home page is turning new clients away. He has more than 300,000 newsletter subscribers. He’s making a living as an entrepreneur.

His way is not wrong. It’s just different. And I suspect that if and when the fan base for this type of marketing dries up he will shift gears.

If you believe in social media the way I do then join me in proving it’s a better way to connect with people than blatant promotion and broadcasting.

Make social media work for you the way Matt Bacak has made his way work for him.

Photo credit: Mot via Flickr

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Comments to “ Why I’m Siding with Matt Bacak ”

Nicky Jameson says:

December 28, 2008 at 5:09 am

I never knew who Matt was until reading that someone was called a " fill in rude name here" and had to find out. Personally, it's rather shocking to see the vitriol leveled against this guy.. . In a medium where no-one yet has all the answers, (no matter what they say) there must be a better, more couteous way, surely? Last time Twitter didn't have any "rules" and there are plenty of people using it in the way it works for them.

I agree with Lois – woe betide any company daring to overstep some imaginary rule or if someone decides they don't like what they do – or did. Companies are already paranoid about their brands getting involved in Social Media (rightly or wrongly), this is an example of why those fears might not be so misplaced after all.

@Mack Collier – well said.

Lisa – thanks for this post

Lindsay Price says:

December 31, 2008 at 7:20 am

I'm becoming a complete social media communication convert. Social media has the opportunity to make connected communities, it's a 'talk with' situation, not a 'talk to.' A recent Twitter joiner, I'm amazed at how warm a place it can be. I know that sounds ridiculous, but that's my experience.