Comments on: The sad proof that marketing works http://newmedialisa.com/index.php/the-sad-proof-that-marketing-works/ it's more about the talk than the technology Fri, 10 Sep 2010 06:30:26 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Lisa Hoffmann http://newmedialisa.com/index.php/the-sad-proof-that-marketing-works/comment-page-1/#comment-73 Lisa Hoffmann Tue, 14 Oct 2008 09:32:55 +0000 http://newmedialisa.com/index.php/the-sad-proof-that-marketing-works/#comment-73 <p>I completely agree, Stever. The basis of all integrity is truth, but greed often leads people to subvert the truth in favor of profits. Clearly this is a short-term strategy, as you have experienced with your online backup service. A sustainable business is built on a series of relationships, and relationships falter without honesty. Wide-spread transparency in the business and financial worlds is difficult to imagine, but it would transform our lives. And it may have prevented our economic collapse. Thanks for stopping by to weigh in!</p> I completely agree, Stever. The basis of all integrity is truth, but greed often leads people to subvert the truth in favor of profits. Clearly this is a short-term strategy, as you have experienced with your online backup service. A sustainable business is built on a series of relationships, and relationships falter without honesty. Wide-spread transparency in the business and financial worlds is difficult to imagine, but it would transform our lives. And it may have prevented our economic collapse. Thanks for stopping by to weigh in!

]]> By: Stever Robbins http://newmedialisa.com/index.php/the-sad-proof-that-marketing-works/comment-page-1/#comment-72 Stever Robbins Tue, 14 Oct 2008 08:46:29 +0000 http://newmedialisa.com/index.php/the-sad-proof-that-marketing-works/#comment-72 <p>I think the issue is a pretty deep one: when do you *not* want to make sales, even though people are clamoring to buy?</p> <p>Since marketing often engages people's emotions, by definition, they're making non-rational purchasing decisions. Sometimes, you only want customers for whom your product makes sense.</p> <p>There are also capacity issues to take into account. I use an online backup service that's been way too successful--to the point where they can no longer provide service when you encounter a problem, and my installation seems to have encountered a bug. The lack of service is now driving me to another provider. They should either have reined in the marketing or had the good sense to limit customer acquisition to their ability to scale. "Come back in two weeks when we have the capacity to do a good job" plays a lot better than taking someone's money and then not delivering.</p> I think the issue is a pretty deep one: when do you *not* want to make sales, even though people are clamoring to buy?

Since marketing often engages people’s emotions, by definition, they’re making non-rational purchasing decisions. Sometimes, you only want customers for whom your product makes sense.

There are also capacity issues to take into account. I use an online backup service that’s been way too successful–to the point where they can no longer provide service when you encounter a problem, and my installation seems to have encountered a bug. The lack of service is now driving me to another provider. They should either have reined in the marketing or had the good sense to limit customer acquisition to their ability to scale. “Come back in two weeks when we have the capacity to do a good job” plays a lot better than taking someone’s money and then not delivering.

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