Comments on: People want rules for social media because they want it to be easy

By: margohelp

margohelp — Fri, 11 Sep 2009 02:29:24 +0000

had recently herpes virus found in my blood. what I haveto do??? I’m in panic…

By: Socworkepon

Socworkepon — Fri, 10 Jul 2009 06:22:00 +0000

This agitate will ornament how simulated observations can be created by rolling dice to generate random numbers. The data you forge in this perturb will-power be used in all of the subsequent manual simulation exercises. Think about some test or gage that you might like to with on a party of individuals. You administer the examination and view a single numerical avenge in the interest of each person. This be successful potency be the slew of questions the yourselves answered correctly or the common of their ratings on a fix of posture items, or something like that, depending on what you are trying to measure.

By: Mike Coombs

Mike Coombs — Fri, 27 Feb 2009 21:44:26 +0000

Ask in Hollywood (not that I have) about how to make a big profitable commercial hit movie. There must be rules and experience for that…right? I am reminded of "Bonfires of the Vanities" Great writer, great director, great big budget, big likable stars, terrible movie, terrible box office.

Guidelines… yes. Best practices… yes. But real effective communication (with emotion) is difficult. And then there is "the audience or customers bias and habits".

Having said that… cookie cutters are useful but ultimately limiting if you only have one or two.
(I almost got into the whole "arrows in your quiver" thing but really…that sounded like too much even to me,

Hey Lisa…GREAT questions and topics.

By: Social Media Graduates to the “How?” Era » Media Emerging

Social Media Graduates to the “How?” Era » Media Emerging — Thu, 12 Feb 2009 12:00:01 +0000

[...] will look to us for the rules of the road. Lisa Hoffmann, my PRstore colleague, says people want rules for social media because they want it to be easy. And as Lisa says, “Success in social media does not come [...]

By: Stacy Lukas

Stacy Lukas — Mon, 09 Feb 2009 22:58:38 +0000

People outside of my online social media bubble always ask me questions like this, and I think it's because we as humans are just so used to rules and restrictions that the concept of open water is intimidating. But seriously, all I tell people is STOP TRYING SO HARD. Just be yourself, do your thang, and it will happen.

By: Beth Evans

Beth Evans — Mon, 26 Jan 2009 14:46:48 +0000

This is so true. What's the best way to explain this to bosses and clients who want ROI?

By: Brad at Pharma

Brad at Pharma — Mon, 19 Jan 2009 19:10:23 +0000

When I hear questions like this, I hear the questions such as "How do I make a viral video?". I also get amazed by people looking at pure ROI calculations, assuming that Social Media/Networking is just like all the other marketing strategies…

I've been at this thing for a while. People listen to what I have to say… when they listen to what I have to say… not because I'm some Twitter Eagle, but because I participate in the conversations. I act like a human, because I am one, so I get treated like one. I almost want to carry a copy of Robert Fulghum's "All I ever needed to know I learned in Kindergarten" books, because I feel it's the same sort of thing… boiling it down to, "Be human", "Don't be a schmuck", "Participate" seems to be lost on a lot of people with whom I conversate…

Fortunately, this type of conversation is happening in lots of different places, so more and more people are starting to "get it" from the perspective that when I tell them it's not easy, they've read it somewhere else at least once…

#iwork@novartis

By: Shannon Paul

Shannon Paul — Mon, 19 Jan 2009 17:18:29 +0000

Such a good point and eloquently addressed. Social media requires flexibility and agility in equal measure. How would you work a room? How do you behave on a date? How do you give a presentation? The rules are never hard and fast. The old formulas don't work anymore but that isn't because there's a new formula, it's because the very notion of formulaic approaches to communication are passe. We want personal, individual communication with all its flaws and nonsequiters and we want the ability to talk back. That's it — numbers of followers and all that other stuff needs to be assessed and reassessed when the demands of the business warrant reassessment — goods stuff, Lisa, and well put. Thank you.

By: Lisa Hoffmann

Lisa Hoffmann — Sat, 17 Jan 2009 20:24:09 +0000

It is quite a paradox, Leo. Social media is deceptively complex and time-consuming. Guess that's why so many are looking for "just add water" rules for success.

By: Lisa Hoffmann

Lisa Hoffmann — Sat, 17 Jan 2009 20:22:35 +0000

So true, Marianne. I'm looking for parenting shortcuts all the time