Get your social media benefits while they’re hot!

Social media offer many potential benefits. Any social media enthusiast can talk all day about “engaging with your customers,” “permission-based marketing,” and “listening and monitoring” and how they may help. But most small businesses are sitting on the sidelines waiting for the answer to that bugaboo question, “What’s the ROI?”

Best practices will emerge and benefits will become clearer as time goes on, but there’s one thing that time can’t give you – the appeal of doing something new, unexpected and even a little risky.

According to a recent AdAge article, a New Orleans pizza shop is generating quite a buzz with twitter, just because it’s a fresh, new approach. So by waiting for the newness to wear off social media you may be passing up the simplest route to getting some publicity – daring to go where no dry cleaner, landscaper or grocery store has gone before.

More good news from the AdAge article: Naked Pizza is also measuring the results and proving the ROI of using twitter. Music to a social media enthusiast’s ears.

Hurry! This opportunity won’t last long.