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Feb 6

Raise a glass to clean water at Charlotte Twestival 2009

Posted by Lisa Hoffmann in Charity, Social media, Twitter on 02 6th, 2009 | 738Commentshttp://newmedialisa.com/index.php/raise-a-glass-to-clean-water-at-charlotte-twestival-2009/Raise+a+glass+to+clean+water+at+Charlotte+Twestival+20092009-02-06+04%3A29%3A31Lisa+Hoffmann

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When: Thursday, February 12 – doors open at 6 p.m. Where: CANS Bar & Canteen – 500 W. 5th St. What: Food, fun and prizes Free nibbles provided by Charlotte Nightlife and CANS Emcee: Nate from 106.5 The End Raffles for entertainment, gifts and a cruise for two Local media celebrity appearances Wii bowling competition The great feeling you get when you do something nice Buy tickets now. Prices start at $5. Special perks for VIPs! 100% of ticket price goes to Charity: Water Imagine you’re thirsting for your favorite soda –...
Jan 28

Twitter is the Chuck Norris of ice breakers

Posted by Lisa Hoffmann in Online networking, Social media, Twitter, networking on 01 28th, 2009 | 690Commentshttp://newmedialisa.com/index.php/twitter-is-the-chuck-norris-of-ice-breakers/Twitter+is+the+Chuck+Norris+of+ice+breakers2009-01-28+19%3A08%3A01Lisa+Hoffmann

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I’m no good with a torque wrench but it’s a powerful tool in the right hands. And when it comes to networking, twitter (used well) would give even Chuck Norris a run for his money. This struck me like a direct message from the great Chuck himself when I was at BarCamp Charlotte Saturday. I met so many interesting people that I can barely remember them all. I’ve never had so many people come up and introduce themselves to me at an event before. Many conversations began with “Hi Lisa, I follow you on twitter.” Instant ice breaker....
Jan 13

People want rules for social media because they want it to be easy

Posted by Lisa Hoffmann in Blogging, Branding, Marketing, Online networking, PR, Small Business, Social media, Twitter on 01 13th, 2009 | 656Commentshttp://newmedialisa.com/index.php/people-want-rules-for-social-media-because-they-want-it-to-be-easy/People+want+rules+for+social+media+because+they+want+it+to+be+easy2009-01-13+15%3A29%3A24Lisa+Hoffmann

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Every time I get involved in a discussion about social media and how they fit in the marketing/PR puzzle, talk turns to rules. “How many people should I follow on twitter?” “How much is too much self-promotion?” “How many times a week should I blog?” “What percent of my tweets can be personal/off topic?” My answer is always the same: I don’t know. Sure, I can make suggestions, but only after asking a lot more questions. If anyone tells you she has definitive answers, especially without spending some time...
Dec 19

8 ways to be extraordinary online

Posted by Lisa Hoffmann in Blogging, Branding, Copywriting, Online networking, Personal branding, Social media, Twitter on 12 19th, 2008 | 517Commentshttp://newmedialisa.com/index.php/8-ways-to-be-extraordinary-online/8+ways+to+be+extraordinary+online2008-12-19+19%3A38%3A59Lisa+Hoffmann

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The secret to being extraordinary is simple – go against human nature. “Real leaders are ordinary people with extraordinary determination.” ~ Anonymous 1. Ordinary: Rush to get in every game, pitch a tent on every platform and call yourself an “expert” after six weeks of non-stop twittering with the rockstars. Extraordinary – Be patient. Listen and read a lot more than you tweet and write. Concentrate on one social media network at a time. Experiment, observe and learn what works and what doesn’t. 2. Ordinary: Go...
Nov 14

You were born with a personal brand

Posted by Lisa Hoffmann in Blogging, Family, Inspiration, Marketing, Personal branding, Social media, Twitter on 11 14th, 2008 | 313Commentshttp://newmedialisa.com/index.php/you-were-born-with-a-personal-brand/You+were+born+with+a+personal+brand+2008-11-14+15%3A09%3A42Lisa+Hoffmann

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My friend and I were having lunch on a restaurant patio the other day when a lime green Lamborghini roared past. “Your son would have gone bananas if he had seen that,” she said with a chuckle. She knows my teenager loves classic rock, skateboarding and expensive cars - and that he’s intense, artistic, quick-witted and wants to be everybody’s friend. My family and close friends know they’ll find my daughter by my side as I roll out the crust for Thanksgiving pies, that we’ll have to call my middle-schooler three...
Nov 11

Want more twitter followers? Fuhgetaboutit.

Posted by Lisa Hoffmann in Online networking, Personal branding, Social media, Twitter on 11 11th, 2008 | 174Commentshttp://newmedialisa.com/index.php/get-more-twitter-followers/Want+more+twitter+followers%3F+Fuhgetaboutit.+2008-11-11+12%3A44%3A14Lisa+Hoffmann

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There’s so much talk lately about getting more followers on twitter. If you’re a beekeeper do you really need 800 graphic designers following you? The “trick” to attracting a mix of followers you enjoy interacting with is to just forget about it. Forget the numbers - Look at your twitter stream. If you have a good mix of information, replies, retweets and personal nuggets, you’re having conversation. This is good. If you have a string of self-promoting blurts you are a twitter boor. People will like you –...
Nov 10

Why are you on twitter?

Posted by Lisa Hoffmann in Online networking, Social media, Twitter on 11 10th, 2008 | 265Commentshttp://newmedialisa.com/index.php/why-are-you-on-twitter/Why+are+you+on+twitter%3F+2008-11-10+05%3A16%3A48Lisa+Hoffmann

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@DamienBasile: I’m on Twitter to help others by making their lives simpler/easier w/ biz/tech thru sharing what I find. @ginabad: just discovered it-I twitter for info for my blogs, for networking biz, and to meet new people. @PressReleasePR: to meet the kind of people that I have, learn from them and share their wisdom @blairblends: To map and understand for www.charlottetweets.com @egculbertson: first out of curiosity but now due to what I learn from the community @Keithdon: Connections that bring value that is unattainable elsewhere. Where...
Nov 3

Scary social media mistakes: Are you the Avon lady?

Posted by Lisa Hoffmann in Blogging, Marketing, Online networking, Personal branding, Social media, Twitter on 11 3rd, 2008 | 242Commentshttp://newmedialisa.com/index.php/scary-social-media-mistakes-are-you-the-avon-lady/Scary+social+media+mistakes%3A+Are+you+the+Avon+lady%3F2008-11-03+16%3A28%3A32Lisa+Hoffmann

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Note: If you already know this stuff, please be on the lookout for someone who needs to see this and forward the link to them. Someone like the guy Mack Collier called out yesterday. Bless his heart. He’s like the Avon lady who solicited my mom on Halloween night. Mom opened the door to a pretty little ballerina and a pig-tailed UPS delivery girl. “Trick-or-treat!” they said shyly, as their mom watched from the street. As Mom offered them some goodies, the ballerina slipped an Avon book into her hand. Mom thanked the girls, cheerfully wished...


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This is Lisa Hoffmann's personal blog. Any opinions expressed here are my own and do not represent those of my employer, Duke Energy, or any of its associates. <-- This is to protect the innocent when I say dumb things. And I will.

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