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Mar 31

Transparent or Irresponsible?

Posted by Lisa Hoffmann in Blogging, PR, Social media on 03 31st, 2009 | 848Commentshttp://newmedialisa.com/index.php/transparent-or-irresponsible/Transparent+or+Irresponsible%3F2009-03-31+19%3A06%3A09Lisa+Hoffmann

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People who withhold information from you never have your best interest in mind. Oh, they’ll tell you that they’re trying to protect you – from anxiety, hurt feelings, worry or loss. But what they’re really saying is “You can’t handle the truth. I’m saving you from yourself. And, by the way, I’m afraid of how you’ll react to this information.” This is controlling, relationship-killing behavior. The same secrets that destroy marriages (I didn’t want to tell you that we have $10,000 in credit...
Jan 13

People want rules for social media because they want it to be easy

Posted by Lisa Hoffmann in Blogging, Branding, Marketing, Online networking, PR, Small Business, Social media, Twitter on 01 13th, 2009 | 656Commentshttp://newmedialisa.com/index.php/people-want-rules-for-social-media-because-they-want-it-to-be-easy/People+want+rules+for+social+media+because+they+want+it+to+be+easy2009-01-13+15%3A29%3A24Lisa+Hoffmann

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Every time I get involved in a discussion about social media and how they fit in the marketing/PR puzzle, talk turns to rules. “How many people should I follow on twitter?” “How much is too much self-promotion?” “How many times a week should I blog?” “What percent of my tweets can be personal/off topic?” My answer is always the same: I don’t know. Sure, I can make suggestions, but only after asking a lot more questions. If anyone tells you she has definitive answers, especially without spending some time...
Oct 10

Fight Your Inner Neanderthal

Posted by Lisa Hoffmann in Inspiration, Marketing, PR on 10 10th, 2008 | 205Commentshttp://newmedialisa.com/index.php/fight-your-inner-neanderthal/Fight+Your+Inner+Neanderthal2008-10-10+10%3A52%3A43Lisa+Hoffmann

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There was an interesting article about global defeat in the June issue of Psychology Today. It seems we’re hardwired to give up easily. Thousands of years of cutting our losses rather than risk death by saber-toothed tiger make us more inclined to run for cover than stay and fight. “Today, an overwhelming sense of helplessness is a blunt instrument, less necessary for survival than it once was because our options are vastly more numerous,” the article says. “Nonetheless, we still carry within us the tendency to feel easily trumped...


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This is Lisa Hoffmann's personal blog. Any opinions expressed here are my own and do not represent those of my employer, Duke Energy, or any of its associates. <-- This is to protect the innocent when I say dumb things. And I will.

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