Most social media policies are written for HR and legal departments, “CYA” documents meant to protect the company and its managers. What they could be, but aren’t: 1. Useful guides to online engagement 2. Effective navigation around social media pitfalls 3. Fun to read 4. Encouraging So what’s a social media advocate to do? First, consider that trying to persuade the policy writers to change policy language is like trying to weave ropes from sand. HR folks and attorneys are charged with risk mitigation, and this is a valuable contribution...

I get a lot of questions when I’m out and about, but the one I get the most is how I got my job. WCNC asked me (most important takeaway: a top-down camera angle will make you look like Jabba the Hut’s girlfriend) and The Charlotte Observer wants me to help others learn how to find jobs at an upcoming conference. The truth is, I don’t know how you can get a job in social media, but I can tell you the steps I took to get my job as a social media specialist at Duke Energy, a challenging, rewarding job I really love. Here are the things I did: Spent...