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Jul 23

In social media, what you see is not what you get

Posted by Lisa Hoffmann in Online networking, Parenting, Social media, networking on 07 23rd, 2009 | 1053Commentshttp://newmedialisa.com/index.php/in-social-media-what-you-see-is-not-what-you-get/In+social+media%2C+what+you+see+is+not+what+you+get2009-07-23+15%3A57%3A19Lisa+Hoffmann

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You know those friends who know you so well that you can start conversations right where you left off six months ago without any explanation? That’s how me and my friend Dawn are. We’ve lamented together over infant teething, toddler defiance, teacher troubles and teenage defiance.  Sipping Dr. Pepper (her) and coffee (me), we’ve sliced, diced and julienned family conflicts, work issues, successful child discipline and failed recipes. I now live three hours away from Dawn and we don’t see each other much, but when I call or email...
Jul 16

Business people: don’t dance on the bleeding edge of social media

Posted by Lisa Hoffmann in Marketing, Small Business, Social media on 07 16th, 2009 | 1042Commentshttp://newmedialisa.com/index.php/business-people-dont-dance-on-the-bleeding-edge-of-social-media/Business+people%3A+don%27t+dance+on+the+bleeding+edge+of+social+media2009-07-16+11%3A32%3A00Lisa+Hoffmann

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A recent post on the Viral Garden got me wondering how many small business people finally understanding how to blog for business and connect with customers through Facebook and twitter are hearing us dismiss blogging, and diagnose social media as terminal and thinking they’ve missed the boat. I’m here to tell you, Mr. and Ms. Small Business, the ship is just coming into sight for you. Stay focused on your goals and strategy, and spend time delivering value and encouraging communication with your customers. If it’s working (don’t waste...
Jul 7

In social media, speak so people will hear

Posted by Lisa Hoffmann in Blogging, Copywriting, Online networking, Social media on 07 7th, 2009 | 1015Commentshttp://newmedialisa.com/index.php/in-social-media-speak-so-people-will-hear/In+social+media%2C+speak+so+people+will+hear2009-07-07+11%3A09%3A25Lisa+Hoffmann

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Two months ago I headed out the front door with my lanky, moody, shaggy-haired teenage son, unlocked the van and, with not a little discomfort, slid into the passenger side. Placing his shiny new driver’s permit in the console, he turned to me with just the hint of a smile. “Mom, the key?” With just the hint of a smile, I handed it over. He took a deep breath as he backed slowly down the driveway. I felt my shoulders tighten and my brake foot tense (what if he hits the mailbox? what if he forgets to look both ways? what if he takes a curve...
Jul 3

Take your blog vertical with lateral thinking

Posted by Lisa Hoffmann in Blogging, Copywriting, Inspiration, Small Business, Social media on 07 3rd, 2009 | 983Commentshttp://newmedialisa.com/index.php/take-your-blog-vertical-with-lateral-thinking/Take+your+blog+vertical+with+lateral+thinking2009-07-03+17%3A37%3A59Lisa+Hoffmann

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I had some great professors in college, although even the best of them made me want to fashion voodoo dolls from old leg warmers (hey, it was the 80s) and spend afternoons slashing their little voodoo term papers with a thick red pen. One I remember quite vividly is my freshman English Lit. professor. I had spent tons of time on a paper that was returned to me with a pulsating “C” on it. “What gives?!” I thought and marched up to her desk, requesting an explanation for why she panned my 18-year-old brilliance. “This is nothing...
Jul 1

The secret to discovering whether or not you’re a blogger

Posted by Lisa Hoffmann in Blogging, Inspiration, Social media on 07 1st, 2009 | 944Commentshttp://newmedialisa.com/index.php/the-secret-to-discovering-whether-or-not-youre-a-blogger/The+secret+to+discovering+whether+or+not+you%27re+a+blogger2009-07-01+17%3A18%3A24Lisa+Hoffmann

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Not sure if you’re cut out for blogging? Try this: Start blogging. Build an audience. Get some response. Interact. Get excited. Then stop. If you’re a blogger, you won’t be able to get blogging off your mind. Blog post ideas will pop into your mind as you choose the best peaches, walk the dog and get your car inspected. You’ll obsess over missed opportunities to share ideas and insights, and conversations you wished you’d started but didn’t. How do I know? Check the dates on my last few posts. Yeah, I’m a blogger. If...


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This is Lisa Hoffmann's personal blog. Any opinions expressed here are my own and do not represent those of my employer, Duke Energy, or any of its associates. <-- This is to protect the innocent when I say dumb things. And I will.

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