There are some people who really shine online. I could name quite a few, but I’m going to save them for another post. This post is reserved for one guy in particular – Jim Connolly, a UK-based marketing consultant. Jim is an icy ocean away, yet he has somehow managed to create a warm and friendly relationship with me – and countless others, no doubt.
Jim, as they say, “gets it.” “It” is what another of my fave SM guys, Mack Collier (who probably thinks I’m stalking him by now) explains so well: “Don’t overthink social media. It’s...

