When I began trying to break into professional writing I was obsessed with writing “clean” copy. Grammatically correct? check. Everything spelled correctly? check. Thoroughly fact-checked? check. Boring? check. It was so clean I had scrubbed all the personality out of it. Lucky for me, an editor explained that creativity was much harder to come by than good grammar. It took a while, but I learned to quiet my inner editor and let the words flow. Every passionate writer knows the ecstasy of hearing her “muse” whispering sweet nothings...

Dane Cook does a great bit about his days working the drive-through window at BK. One customer who really drove him crazy was the “soft talker.” She – it was usually a she – would talk into the speaker so softly that the conversation would sound something like this:    Cheeseburger…pssst….pickles…iccce…pssst…how much? Hard to have it your way when the guy in the window can’t understand what “your way” is. This carries over to lots of other services you request, including copywriting....

A fellow introspective gal, @overthinker (aka Alexis Levenson), a smart and witty PR/communications/marketing blogger, tweeted an entire blog post today. Clever girl! Check out her 6 “twips” – tips for making the most of twitter.

Many of my clients think twitter is what birds do, links are in fences and friending is reserved for backyard barbecues. But I predict things are going to change. As marketing budgets contract, businesses will be on the hunt for cost-efficient ways to get the word out. Enter social media marketing. Business Blogs Go Bigger Despite all the hype, blogging is not dead or dying. In fact, we’ll see a surge in small business blogs as the economy sinks and the word gets out that blogging is very effective SEO. And better yet, it’s SEO everyone can understand....