So many communications folks I talk to (and I talk to a lot) lament that they’re “so far behind” in adopting new communications strategies (we need to stop calling it social media but we won’t for a while yet). But this is like the mom who confesses at playgroup that she can’t get her toddler to eat vegetables. With relief, the other moms admit they’re struggling too.
Just as those moms should keep putting broccoli on the table because they want to foster healthy eating habits, you need to examine your values and base your...

